What is Digital Marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

What Are the Main Benefits of Digital Marketing?

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.

On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

Assets

  • Blog posts
  • Native Posts (Buzzfeed, Facebook, Twitter, Instagram, LinkedIn)
  • PPC (Google, Yelp, Bing, etc.)
  • Email
  • Infographics
  • Social media channels Advertising (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Geo-fencing (ad driven to location)
  • SMS Messaging (Ads driven by text message)

Tactics

    Search Engine Optimization (SEO):  The process of optimizing your website to 'rank' higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
    
    Content Marketing:  The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
    
    Social Media Marketing:  The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 
    
    Pay-Per-Click (PPC):  A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
    
    Affiliate Marketing:  A type of performance-based advertising where you receive a commission for promoting someone else's products or services on your website.

    Native Advertising:  Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be 'native'  -- for example, Facebook advertising and Instagram advertising.

    Email Marketing:  Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business' website. 
    
    Online PR:  Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space.

I'm Ready to Try Digital Marketing. Now What?

If you're already doing digital marketing, it's likely that you're at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though. Contact us today to receive a free quote.